When we first launched Careberry, our goal was simple: to reach care providers who were still using paper-based systems to manage their services. We wanted to demonstrate how digital care planning could reduce their workload and improve outcomes.
However, as we engaged with those reaching out to us, a different picture emerged. Many were already using digital tools, often from well-established software providers. They expressed a shared sense of frustration; their systems felt clunky and disconnected from the day-to-day realities of running a care service. What they truly needed was not just software, but a solution that genuinely understood the complexities of care.
Careberry was not just designed for the care sector; it originated from within it. We developed the platform while operating a care company during the peak of the COVID-19 pandemic—a period when efficiency, adaptability, and clarity were essential, not just buzzwords.
As we used the system we were creating, we found that it allowed us to grow with minimal administrative support, freeing up more time and energy for the actual care of our clients. This experience greatly influenced the evolution of Careberry: it has always remained practical and grounded.
In today's CareTech landscape, there is an abundance of tools available, many of which excel at solving specific problems. However, using multiple systems can lead to new challenges, such as duplication of efforts, increased training burdens, and disconnected workflows.
We have chosen to focus on integrating essential features into a single platform:
- Care planning that is tailored to each individual
- Real-time assessments and notes
- Medication tracking and management
- Rostering and recruitment
- Communication within the team as well as with clients and their families
- Events and incidents management
- Care reviews and feedback from clients and families
- Easy access to policies and procedures for staff who are often pressed for time
Our goal is not to do everything, but to do what truly matters, effectively and in context.
We often hear from new customers how refreshing it is to use a system that feels like it was designed by people who truly understand their world. This wasn’t part of a deliberate strategy; it's simply a reflection of our origins.
We strive to incorporate that understanding into the details, such as how assessments are recorded, how safe recruitment is managed, and how shift patterns are organised. It’s authentic—and it continues to improve thanks to feedback from the people who use it every day.
As care providers face increasing complexity, the concept of simplicity is evolving from a mere design principle to a necessity. Having the ability to view the entire picture in one place—from compliance to communication to care delivery—can create a significant impact.
This isn't just about being smart; it's about eliminating obstacles and allowing people to concentrate on what truly matters.
There isn't a universal approach to care that fits everyone. However, the tools we use should help us remember the individuals behind the plans, notes, and visits/shifts. For us, the future of social care technology should focus less on features and more on ensuring that people feel understood.
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